Monday, June 1, 2009

Consistency of a Brand

Unique Option along with graphic design agency- Treefrog Cinegraphix, LLC collaborated last Summer on the re-branding of our company’s logo and corporate identity. The design and execution of this project were crucial as we wanted to capture the essence of our company, past, present and highlight the new direction of Unique Option.

We strategized on the best way to add impact, longevity and most importantly reflect our company’s business values and our mission to provide success to our clients and vendors.

Our owner, Awny Khashoggi explains the rationale behind our new branding- "The new logo with a revised font and presentation, embodies the strong foundation represented by Event Partner and the soaring aspirations of the company. The color on color executed beautifully with UV coating is a graphic display of the harmonious varying textures exhibited by our talented team."

The end result- An award winning corporate identity package!

We celebrate today as we just learned that we were awarded the 2009 Communicator Creative Excellence Award in the category of print / Corporate Identity – for the best Identity Program Campaign.

The winning new logo, featuring a modified font & orientation along with the business tag of Event Partner is presented here as it appeared on the collateral.

Now that they are retired, we wanted to share our past identity which was an award winner at the time, presented here for your viewing pleasure: