Friday, November 11, 2011

Focusing on Next

Unique Option, LLC was the very first specialty furnishings rental company in the country. They successfully built the business with a cutting edge design, style and color options. The company provided contract quality functional furnishings with reliable professional service. In April 2000, Awny Khashoggi created Unique Option so that every special event could finally experience the same sense of comfort and luxury that comes from a high standard permanent installation furnishing project. This forward thinking earned the Orlando-based company the reputation of the industry’s most innovative furnishings rental company. The company was an instant sensation within the special event, convention, and trade show professionals and those relationships grew and prospered as regional and national expansion set course.
By the year 2003 Unique Option had three regional locations in Orlando, Chicago and Las Vegas, serving Eastern, Midwestern and Western regions. The product line was developed from working with select leading manufacturers and designers from Italy, Portugal, Mexico, Canada, and the United States to bring to life the new trends that shaped the industry. On the home front the vision came to life by working with a wide range of clients seeking bold grand presentation and a refined attention to detail. Those challenges allowed the Unique Option team under the creative direction of Awny Khashoggi to repeatedly set the “style standard” each season; expressed in his own words “We have to look past what’s ‘in’ now and focus on what will be next.” After all, isn’t that what defines cutting edge?
The furnishing rental industry was so successful that by the year 2005 it had multiplied many folds and being true to form, Unique Option had their eye on what’s to come next. Starting in 2008 the company adopted a strategy of growing their core competencies of award winning design and production services. As the new path was taking shape Unique Option continued to serve the rental business clients and eventually the rental assets were sold off in 2011.

Today the company design and produce engaging gatherings within the social, corporate and charitable communities achieving organizer's goal to educate, entertain and show appreciation to their audience while building loyalty and trust through an effective engagement strategy that goes beyond faceless transaction into a result focused personal interaction.