Thursday, November 10, 2011

See Your Event Vision Become Event Results!

As it has been getting harder and harder for people to get together due to travel, time, or money an opportunity to create an event should not be without a piercing focus on goals, purpose and desired results. To effectively design a successful event it needs to be built around the results that want to be achieved. Here are a few case study ideas we came across and wanted to share with you.

Case Study #1

Event Name: Spring It On

Client Office/Warehouse

Client: Unique Option

Purpose/Challenge: To showcase the furniture rental company's capabilities through a networking event

Result/Solution: Created three mini events within the same day which included morning, noon and after work gatherings. The event partnered with a local caterer to provide the opportunity to network while grabbing a bite to eat. The concept fulfilled a functional purpose of providing a meal and a business networking opportunity with the flexibility of multiple time slots. This Success story produced great attendance and a highly memorable event.

Case Study #2

Event Name: Indulging Luxury Buyers
Venue/Location: Luxautica, luxury automobile club
Client: International Conglomerate
Purpose/Challenge: To create a meet and greet for buyers at an aviation convention.

Result/Solution: This client spared no expense to put the audience at ease. Their goal was to leave them with a memorable expression while establishing new friendships. To that effect there were very little restrictions placed on the guest flow through this plush venue. Guest admired and learned about exotic cars, sampled delicious food and relaxed in a casual atmosphere. The no sales pitch commercial message gave them the feeling that they were amongst friends. This worked out great the next day on the trade show floor as they came up to the clients, continuing the same warm hearted feelings that carried over from the previous nights event.

Case Study #3

Event Name:

Venue/Location: A plush night club, Ricks Lounge

Client: Charity event benefiting local organization

Purpose/Challenge: The event took place in conjunction with a citywide social event that spanned an entire weekend. The goal was to get the guests in and out within a limited window of time, cover registration and reception for guest while providing a fashion show for the talented winner of project runway in order to help raise money for the charity.

Result/Solution: Staging the event inside of the night club allowed for party time and show time to become one while keeping the energy at one heightened level from beginning to end. The fashion show was designed in a way in which the runway cut across the club covering two sections. The VIP attendees had first glimpse of the models in their exclusive setting. As the runway continued through the VIP section it made its way into the open lounge area where the models intermingled with guests in style.

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